The intelligent, pipeline-first CRM that takes every lead from first contact to closed deal — and hands it directly to your ERP for fulfilment. No gaps. No re-entry. Total visibility.
What is OPERAPLEX CRM
OPERAPLEX CRM is Afroshine's presales-first platform — built not as a standalone contact database, but as an intelligent pipeline engine that is natively wired into the full OPERAPLEX ERP suite.
Every lead scored, every proposal tracked, every deal won automatically creates the downstream sales order, inventory reservation, and customer account — eliminating the hand-off gap between sales and operations.
Designed for multi-team, multi-territory, and multi-currency sales operations — from a single salesperson on the ground in Lagos to a regional sales director overseeing teams across five countries.
Impact on Sales Performance
Based on average OPERAPLEX CRM deployment outcomes across manufacturing and trading clients.
Visual Pipeline Board
OPERAPLEX CRM's Kanban pipeline gives every salesperson and manager a live, drag-and-drop view of every opportunity — by stage, value, owner, and probability.
Sample pipeline view — illustrative data only
Lead-to-Cash Automation
OPERAPLEX CRM doesn't stop at the deal. The moment a deal is marked Won, the entire ERP chain fires automatically — stock reservation, production trigger, delivery scheduling, invoicing.
CRM Stage — Sales Process
ERP Stage — Operations & Finance
Customer 360° Profile
OPERAPLEX CRM pulls live data from every connected module to build a complete, real-time customer profile — so your sales team always knows exactly where they stand before they pick up the phone.
Complete Feature Set
Purpose-built for presales excellence — from the first enquiry to the signed order — with intelligence at every stage.
Integration Architecture
OPERAPLEX CRM is not a bolt-on — it is a native module of the OPERAPLEX platform. Every connection below is internal, real-time, and requires no middleware or third-party integration.
How OPERAPLEX CRM Works
From the moment a lead arrives to the moment cash is collected — OPERAPLEX CRM automates, alerts, and tracks every step with zero manual intervention.
Leads arrive from web, email, referral, or manual entry. The scoring engine immediately ranks them by industry, deal size, engagement, and ICP match.
Based on territory, product line, or round-robin rules, the lead is instantly assigned with a task and follow-up reminder pushed to the rep's mobile.
The rep creates a quotation in seconds — pricing, stock availability, lead times, and currency conversion all pulled live from OPERAPLEX ERP. Sent via email or WhatsApp in one click.
Quote opened, link clicked, or meeting booked — the opportunity stage updates in real time. Stagnation alerts fire if there's no activity after configurable thresholds.
Marking a deal Won triggers the OPERAPLEX ERP automatically: sales order created, stock reserved, credit check run, and production/procurement notified — in seconds.
Delivery status, invoice payment, and overdue alerts flow back into the CRM customer record — giving sales the full picture for renewal and upsell conversations.
Why OPERAPLEX CRM
Industries
OPERAPLEX CRM is pre-configured for industries where sales cycles are long, deal values are high, and operations must deliver on every promise made.